1. Controllers of Personal Information
KUNMING BING XU TRADING CO., LTD is the data controller responsible for the personal information collected and processed through our services.
If you have any questions regarding your personal data, please contact us:
Address:
19 London Industrial Park, Eastbury Road, Beckton, London, E6 6LP
Email:
info@kunmingbingxu.com
2. What Personal Information We Collect
We collect personal information to deliver and improve our services. This may include:
- Name, contact details, and delivery address
- Payment and transaction information
- Browsing activity, cookies, and device identifiers
3. How and Why We Use Your Information
We process your personal data for the following purposes:
a. Order Fulfilment & Delivery
To process your orders, deliver products, and communicate with you.
Legal basis: Contractual obligation.
b. Service Improvement
To fix errors, monitor performance, and improve our services.
Legal basis: Consent, Contract, or Legitimate interest.
c. Personalisation & Recommendations
To tailor your experience and suggest relevant products or services.
Legal basis: Consent, Contract, or Legitimate interest.
d. Legal Compliance
To comply with legal obligations.
e. Communication
To contact you regarding your orders, account, or customer service.
Legal basis: Consent, Contract, or Legitimate interest.
f. Advertising
To display personalised and interest-based ads.
Legal basis: Consent or Legitimate interest.
g. Fraud & Risk Management
To detect fraud, protect users, and manage financial risk.
h. Consent-Based Processing
Where required, we may process your data based on your explicit consent. You may withdraw your consent at any time.
4. Cookies and Similar Technologies
We use cookies to enhance website performance and user experience. Cookies are small data files stored on your device.
Types of cookies used:
- Strictly necessary: Enable essential functions like shopping cart and login
- Performance: Analyse website usage
- Functionality: Remember your preferences (e.g., location, language)
- Targeting: Show personalised ads based on browsing history
You can manage your cookie preferences via your browser settings.
5. Third-Party Service Providers
We share your personal data with trusted third parties to carry out tasks on our behalf, such as:
- Payment processing
- Order fulfilment and shipping
- Marketing and promotions
- Customer support
- Data analytics
All providers must handle your data securely and in compliance with applicable laws.
6. Business Transfers
In the event of a merger, acquisition, or business sale, customer data may be transferred under the same privacy commitments.
7. Legal Disclosures
We may disclose your personal data where required by law, or to protect our legal rights, users, or others (e.g., in cases of suspected fraud or threats).
8. Data Security
We use industry-standard security measures to protect your personal data, including:
- Encrypted data transmission
- Secure servers
- Compliance with PCI DSS standards for payment processing
We may ask for identity verification before sharing sensitive data.
9. Data Retention
We retain your personal information for 2 years, unless a longer retention period is required by law.
10. Your Rights Under Data Protection Law
You have the right to:
- Access your personal data
- Rectify inaccurate or incomplete information
- Erase your data (in certain cases)
- Restrict how your data is processed
- Object to data processing
- Port your data to another provider
To make a request, contact:
Address:
KUNMING BING XU TRADING CO., LTD, 19 London Industrial Park, Eastbury Road, Beckton, London, E6 6LP
We aim to respond within one month. There is no charge to exercise your rights.
11. Complaints
If you have concerns about how we use your personal information, you may submit a complaint to:
Address:
KUNMING BING XU TRADING CO., LTD, 1575d London Road, London, England, SW16 4AA